Niche Research FAQ's - 7

When you research keywords, how many searches per month does it take to be considered a good keyword?

If you asked 20 different people that question, you would get 20 different answers. Personally, I consider anything over 5,000 searches per month a possibility. If you can find a lot of keywords that, when added together, equal a lot of searches, that is great too!

What should I do first, find a niche or register a domain name?

The niche research should always be the first thing you do because you will want to register a domain name that is keyword rich using keywords from your niche. Having your keywords in your domain name has always been a good SEO tactic. While search engines DO change their algorithms, it is still a good idea.

What is more important, finding a good niche or being a top-notch internet marketer?

If you have a bad niche, no amount of internet marketing expertise will make you successful. On the other hand, a great niche can make up for your shortcomings in internet marketing skills! If you look at online success as a building, the niche is the foundation.

I will say that you should probably hold off on trying to capture the market of an extremely competitive niche until you are an experienced marketer.


How general can a nice be and still be successful?

It will really depend on what niche you are targeting. If you are an affiliate for Travelocity, you could target the keyword “travel” and it would fit in nicely. If you have a site that sells travel to Cancun, the “travel” keyword would be WAY too broad and you would need to narrow down the focus.

As a general rule, your niche should be as tightly focused as possible. The more focused the niche, the more conversions you will make

When I find a good niche, how should I monetize it?

There are a lot of things to take into consideration here but I have always said that the best product to sell is your OWN product. With your own product, you don’t have to share any part of the sale with anyone else unless you have affiliates. You also have more control over your own product.

I have read a lot of ebooks that say you have to find a niche in doing something you enjoy. Is that true?

Actually, there is SOME truth in that and there is SOME myth in that. You can find profitable niches without liking the niche. If you are a very moral person, you could make a lot of money in the porn industry, but would you want to?
You may hate flying in an airplane but you may be able to make a lot of money writing a book about flying.

One of the biggest arguments for doing what you like is that you could become bored with your subject matter and hate your business. There are a lot of people out there that hate their jobs because their jobs are boring. Would it make a difference if you were working at home doing the same thing? That’s a questions only YOU can answer.

The other advantage of doing what you like is that you will already have a lot of the knowledge you need to become successful. You can learn what you need to know about ANY subject if you spend the time doing research. Already knowing the subject matter removes a lot of that process.